YouTube is in talks with the National Basketball Association and other major sports leagues about winning the rights to broadcast games live on the internet, a Google executive in charge of partnerships in South Korea has told Business Week.
Could Google outbid the major TV networks, who pay hundreds of millions of dollars in multi-year, multi-billion dollar licensing contracts to broadcast major US sports live? It certainly seems possible.
Source:
http://www.readwriteweb.com/archives/youtube_in_talks_to_broadcast_nba_games.php
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