Reddit buzz wins the site Microsoft ad bucks

Reddit, the headline aggregator and discussion site features plenty of talked-about stories.

But only recently has it seen news that bodes well for the sites own business.

Rival Diggs botched attempt at a redesign and the announcement of a Reddit-inspired rally in Washington D.C. by TV personalities Stephen Colbert and Jon Stewart have bumped up the sites numbers.

Source:
http://venturebeat.com/2010/09/20/reddit-buzz-microsoft-advertising/