miércoles, 29 de septiembre de 2010

Secrets of a gadget sourcerer SkyMall

Meet the woman who sources gear for the world's wackiest gadget catalog

BD: We don’t have anything written in stone, but we all pretty much know what products will work. We look for unique items that you can’t find in mass-market merchants like Kmart and Target. Remember, we’re a retailer with a unique position. Our customers are strapped in an airplane seat, so the product copy can be more exacting, specific, detail-oriented. Customers aren’t standing with our catalog above the recycling bin. They pick it up on the plane, and look long and hard.
Secrets of a gadget sourcerer SkyMall

Source:
http://techtime.posterous.com/secrets-of-a-gadget-sourcerer-skymall

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