Is Apple taking pills Loco

[Updated 8/31/10 9:30PST; see final paragraph]

Star Wars references aside (which is a struggle for us), this is an interesting tactic. First, it demonstrates that Apple isn’t interested in reaching an audience that doesn’t already use its most recent products. Second, it shows that Apple understands something many others don’t: that a technology can be based on open standards while being anything but open. Third, it gives an official source of info for Mac owners who would otherwise tune in to a liveblog. Wired's Dylan Tweney tweeted, "I'm really hoping that liveblogging is about to get the death it has so richly deserved for so long," though Wired still plans on liveblogging the event. �

Source:
http://techtime.posterous.com/is-apple-taking-pills-loco