Physics Professor Analyzes Whether NoName Batteries Are a Better Value Than Duracell Energizer Moneyland TIMEcom

Duracell? Energizer? The cheapie packages of AAs at the dollar store? Tired of dumping money blindly on batteries for Wii remote controllers, flashlights, Nerf guns, and the like, a physicist decides it's time to investigate which batteries truly give the most bang for the buck.

Source:
http://moneyland.time.com/2012/01/27/a-physics-professor-asks-are-no-name-batteries-a-better-value-than-major-brands/