Kiip Is An Entirely New Mobile Ad Model Real Life Rewards For InGame Achievements

Kiip, the seven month-old mobile startup, is finally coming out of stealth today and revealing an entirely new model for mobile in-game advertising, one that�offers users value instead of fighting for their attention.

Going beyond the banner and text ads used by industry leaders iAd and AdMob, the team behind Kiip has thought long and hard about the way people actually play games and has come to�conclusion that the moments when players experie

Source:
http://techcrunch.com/2011/04/10/kiip-is-an-entirely-new-mobile-ad-model-real-life-rewards-for-in-game-achievements/