Samsungs come up with a pretty unique promotion for the Samsung Galaxy S II � take a series of crazy bloggers from all over the interwebz, put them into extreme situations (such as jumping out of airplanes and climbing mountains) and have them simultaneously record an unboxing video of the Samsung Galaxy S II.
Source:
http://phandroid.com/2011/04/22/samsungs-galaxy-s-ii-extreme-unboxings-crazy/
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