Can you combine creative energy, which is a manual and sort of qualitative exercise, with the raw processing power of computing, which is all about quantitative data and create ads on the fly based on contextual databases that measure the effectiveness of each part of an ad to create an ad on the fly based on target demographics? Interesting read..
From:
http://www.nytimes.com/2008/12/03/business/media/03adco.html?_r=1
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