How the web mobile can help with the full planet problem

The problem of feeding and providing energy to 9 billion people by 2050 will require many technology solutions.

But in a unique way the web and mobile can act as a sort of operating system for physical stuff, leading to more efficient use of resources.

Source:
http://gigaom.com/cleantech/how-the-web-mobile-can-help-with-the-full-planet-problem/