Despite reports that location-based services are far from mainstream, new research by Microsoft suggests the technology is gaining adoption and may be poised to follow in the footsteps of the ATM, which took some time to dispel safety concerns on its way to being universally used.
In an online survey of 1,500 people around the world last month, 51 percent report having used a location-based service including 50 percent in the U.S.
Source:
http://gigaom.com/2011/01/26/are-location-based-services-ready-to-turn-the-corner/
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