With a flash, the BMW company has come up with a novel new advertising technique that literally burns their logo into the viewers eyes.
Locating a flash unit behind a movie projection screen, their logo is brightly flashed onto the screen near the end of this motorcycle ad. Viewers only experience a quick unidentifiable flash, but when the ad finishes and viewers are instructed to close there eyes, the logo appears in their vision� and slowl
Source:
http://www.visualnews.com/2010/12/16/bmw-burns-their-logo-into-viewers-eyes/
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