U.S. ad spending was down for the sixth straight quarter, despite signs that the decline is slowing, according to preliminary figures released today by The Nielsen Company.
All told, advertisers spent an estimated $117 billion on U.S. media in 2009, down 9% from 2008.
Source:
http://blog.nielsen.com/nielsenwire/consumer/u-s-ad-spend-falls-nine-percent-in-2009-nielsen-says
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