Inside the Ford Motor Company, it was called Project M " to build a prototype of a totally electric, battery-powered car in just six months.
When it was started last summer, the effort was considered a tall order by the small team of executives and engineers assigned to it. After all, the auto industry can take years to develop vehicles.
Link:
http://www.nytimes.com/2009/01/11/business/11electric.html
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