"Our ambition is to up-level the model of social networking.
We want to support asymmetric relationships with brands and celebrities - but we also wanted to support intimate communication with real life friends and family. But could we do both of those things? Being all things to all people is the path to hell - but could we do it?" -Bradley Horowitz of Google Bradley Horowitz, VP of Product Management and a leader of the Google Plus social netwo
Source:
http://www.readwriteweb.com/archives/google_plus_the_data_scientist_whos_navigating_it.php
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