Are Notebook Manufacturers Unhappy With The Ultrabook039s 1000 Price Tag

Intel's pumped about its Ultrabook concept. How pumped? So pumped that earlier this week, the company created a $300 million fund to help spur on the development of the powerful, low weight, long lasting laptops. The companies that are actually making the Ultrabooks, though, are apparently a little less enthused. You see, Intel wants companies to sell Ultrabooks for less than $1,000 -- probably to make them competitive with the MacBook Air. That number's making a few manufacturers shift uneasily in their seats.

Computer makers estimate they'll need to spend $700 on materials alone for an 11.6-inch Ultrabook, DigiTimes reported today. At $1,000 retail, that doesn't leave much meat on the bone after other costs, like marketing and distribution, are factored in. DigiTimes' anonymous sources said that the magic $1k number would be much easier to swallow if Intel would sell Ultrabook-bound CPUs to OEMs at a greater discount. The same unnamed sources say some notebook makers want Intel to hand out a $100 marketing subsidy for each Ultrabook sold.

Source:
http://www.maximumpc.com/article/news/are_notebook_manufacturers_unhappy_ultrabooks_1000_price_tag