Understanding the Social Mindset of the Internet

One of the biggest challenges facing businesses today is adjusting to the use of the Internet as a community and conversational tool rather than simply a broadcasting medium.

Its human nature to want to belong� with other like-minded people. As a result, groups have been forming on the Internet to facilitate this.

Source:
http://soshable.com/understanding-the-social-mindset-of-the-internet/