Ask any experienced manufacturer to name the key component to a winning product, and they'll undoubtedly reel off a string of theories, personal maxims and anecdotes.
Then, if they're even remotely honest, they'll confess that they have no idea what they're talking about.
Source:
http://www.switched.com/2010/10/18/beautiful-failures-the-best-designed-tech-that-flopped/
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