Wendell Potter was former head of corporate communications at Cigna.
He divulges the corporate bureaucrats roles in misleading the public and the profit incentive to deny care to people who are enrolled in their plans. "... you will be paid a particular bonus if you deny X number of claims; its known, and its part of the culture."
Source:
http://www.michaelmoore.com/words/mikeinthenews/index.php?id=14332
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