Turns out "Don't Squeeze the Charmin" might have been the worst marketing message of all-time.
According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off the merchandise.
Get the low-down here:
http://www.time.com/time/business/article/0,8599,1889081,00.html
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