The movie theater business, which hasn't radically changed the way it does business in decades, is trying to adapt to the public's changing tastes.
Gerardo "Gerry" Lopez, a former Starbucks exec, was installed last month as CEO at AMC Entertainment Inc., thinks sushi and espresso at the concession stand could save the business
Check it out here:
http://articles.latimes.com/2009/apr/01/business/fi-cotown-amc1?tn=sn
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