Odds are good that if you own a tablet or smartphone, you use it while watching TV. A new Nielson survey says that 40% of people with at least one of these devices use it daily while sacked out in front of the TV. Users of eReaders, though, not so much. Only 14% of that group admit to using the device in front of the TV.
To be frank, it's a little surprising that the 40% figure isn't higher. Some content companies are taking note of the trend by releasing companion apps for popular programs and channels. The opportunity to tie in advertising on mobile devices with TV programming will likely push more companies in this direction over time. Do you use a mobile device while watching TV?...
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http://www.maximumpc.com/article/news/40_tabletsmartphone_owners_use_it_while_watching_tv
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