Half of mobile users willing to watch ads for free app content

Nielsen's latest State of the Media report examined which kinds of apps mobile users like to download, and whether they're paying for them.

Most users said they're OK with ads in their apps, too, as long as the content contained within them is free.

Source:
http://arstechnica.com/gadgets/news/2012/01/half-of-mobile-users-willing-to-watch-ads-for-free-app-content.ars